Danelectro

Danelectro was founded in 1947 in New Jersey by Nathan Daniel and became known for affordable guitars with Masonite bodies and lipstick-tube pickups, at the time also sold under Sears' Silvertone brand. The company ceased operating in 1969; the name was later revived and has since focused on affordable reissues of those guitars, alongside a range of effects pedals. Those pedals are split across a few recognisable lines — the compact Fab and DJ mini series, the tongue-in-cheek Billionaire range, and standalone models such as the Back Talk and the Spring King — all priced at the entry level.